Toronto Airshow

Event Pass Design

These are two special event pass for the Toronto air show. I’m trying to create a sense of fun and youthful energy by using bright colours and clean illustrations since many young people and parents take their kids to airshows. I also have a landing page designed that the QR code can lead to and an interactive client presentation.

Medium: Print, Vector Graphics
Size: 2.875’ x 4.74”
Target Audience: Airplane enthusiasts
Style Guide
Landing Page
Merchandise

Red Lobster

Corporate Re-branding Design

This is a corporate rebranding project I did for one of my favourite restaurants Red Lobster. In this project, I redesigned their logo and brand, also creating a style guide to show how to properly applied the new brand to corporate stationery and restaurant.The style guide is important to help the restaurant staff to use the new brand and consistently.

The New Logo
The new Red Lobster Logo is the next iteration in the history of red lobster logos. A minimalistic design to fit in with the busy lifestyle of modern people. The new logo has a new distinctive red lobster claw, which serves as an eye-catcher for people knowtice, also the main visual element that can be used for decoration graphics and branding use.
What has Changed
Because the new Red Lobster Logo is aiming at a simplistic design and the red lobster brand had already been firmly established as a see food and lobster restaurant brand, the text Fresh Fish • Live Lobster is removed from the base logo. However it can be add as an additional element depending on the situation. (See examples in the Application pages)
Style Guide
Medium: Print, Id & Ai
Size: varies
Target Audience: Airplane enthusiasts
Style Guide
Stationary
Merchandise
Toronto Airshow
Event Pass Design
Design
Art & Illustration
Photography